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Samenvatting
Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
¿
Christopher Peer knows there's another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.
In het kort
Many manufacturing business owners see marketing as nothing more than smoke and mirrors. When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when m...
Specificaties
Auteur
Christopher Peer
Uitgever
Van Ditmar Boekenimport B.V.
Taal
Engels
Aantal pagina's
258
Formaat
Hardcover
Publicatiedatum
27 juni 2023
ISBN
9781544544076
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