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In het kort
Taal: Nederlands
Pagina's: 172
Publicatiedatum: 1 januari 2017
Samenvatting
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
In het kort
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the in...
Specificaties
Auteur
Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea
Uitgever
Taylor & Francis Group Limited
Taal
Nederlands
Aantal pagina's
172
Formaat
Paperback
Publicatiedatum
1 januari 2017
ISBN
9781138918290
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