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The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should.
. How much should I be spending?
. What kind of ads should I have?
. How big should those ads be?
. What headings should I be under?
. What directories (print and/or online) should I be advertising in?
How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working?
Plus a complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing.
As TIME magazine says, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. [He's] easily the most widely respected consultant, speaker, writer on the subject."
In het kort
The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those t...
Specificaties
Auteur
Barry Maher
Uitgever
Van Ditmar Boekenimport B.V.
Taal
Engels
Aantal pagina's
300
Ondertitel
Maximum Profit at Minimum Cost
Formaat
Paperback
Publicatiedatum
25 juli 2006
ISBN
9780978732103
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