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Samenvatting
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
In het kort
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and co...
Specificaties
Auteur
Charles Doyle
Uitgever
Van Ditmar Boekenimport B.V.
Taal
Engels
Aantal pagina's
544
Formaat
Paperback
Publicatiedatum
28 april 2016
ISBN
9780198736424
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