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Auteur: Pierre Xiao (Fudan University Lu
Taal: Engels
Pagina's: 242
Publicatiedatum: 22 november 2021
Samenvatting
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.
In het kort
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gi...
Specificaties
Auteur
Pierre Xiao (Fudan University Lu
Uitgever
Van Ditmar Boekenimport B.V.
Taal
Engels
Aantal pagina's
242
Formaat
Paperback
Publicatiedatum
22 november 2021
ISBN
9781138614840
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