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Samenvatting
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
In het kort
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how...
Specificaties
Auteur
David F. Midgley
Uitgever
Van Ditmar Boekenimport B.V.
Taal
Engels
Aantal pagina's
296
Formaat
Paperback
Publicatiedatum
26 november 2015
ISBN
9781138972766
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